About Us
Proven Transformative Experience
At Webster + Granville, our story began with a passion for marketing and a recognition of a void in the market for specialized consulting services focused on the intersection of brand strategy, innovation, and culture for small businesses. As experienced marketing professionals, we saw an opportunity to provide specialized services for small businesses in need of targeted, emotionally resonate marketing strategies that would elevate their brand to new heights. In short, we saw a void in the market and set out to provide a solution for small businesses looking to maximize their marketing efforts and to distinctly position themselves in the market. Thus, Webster + Granville was born.
Meet The Team
William is a classically trained CPG marketing leader with a proven track record of growth for global and emerging brands. William brings over 15 years of cross-industry experience in B2B and B2C markets leading marketing & brand strategy for some of the biggest and most consumer obsessed brands in the world.
William started his brand management career at Kraft Foods (A.1. Steak Sauce, Oscar Mayer, Planters Peanut, Grey Poupon), before being recruited to lead large-scale transformational projects for Fortune 100 companies in management consulting; and then returning to brand management to lead various rebranding, digital marketing, innovation, and go-to-market strategy projects across various industries.
His unique breadth & depth of experience enables him to bring a tailored approach and deliver results for his clients’ complex needs.
William holds a BS in Entrepreneurship from Hampton University and an MBA from Carnegie Mellon University.
Specialties
Brand Strategy & Identity
Brand Positioning
Innovation & New Products
Digital Strategy & Paid Media
